MEDIA COVERAGE

THE DAILY PENNSYLVANIAN

First Black Miss Israel Inspries During Visit to Penn
 

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Published August 23, 2023

Wharton Journal

Why Brand Capital is Part of National Security

As one of our renown speakers, Ido Aharoni traveled to Wharton School of Business at the University of Pennsylvania to educate students on the process of creating a positive brand for Israel.

Brownstein: Why do you care what the image of Israel is? What difference does it make to Israel what people in other parts of the world think about it?

Aharoni: The simple, short answer to your question is — because your brand image, your brand capital, is part and parcel of your national security. Twitter People in Israel were led to believe that national security begins and ends with military power. But we live in a different world today. National security has everything to do with the strength of your economy, the strength of your society, the strength of your tourism industry. Tourism is a huge agent of change. Every person who has a positive experience in Israel becomes a brand ambassador.

Cornell Daily Sun

4 Ways Israeli Culture Boosts Entrepreneurship

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Published August 23, 2023

Jewish Telegraph

Ethiopian would be a model Prime Minister

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Published August 23, 2023

GOLF DIGEST

Spreading the Gospel in Israel Foley Awed by 'the Strongest Man I've Ever Met'

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Published August 23, 2023

Providence College News

Faculty Fellowship Leaves a Lasting Impression

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Published August 23, 2023

Published August 23, 2023

Jerusalem Post

Caravan for Democracy Brings Dozens of College Students to Israel

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Published August 23, 2023

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